If you follow along on my Instagram stories, then you know I have been reading “Let My People Go Surfing: The Education of a Reluctant Businessman,” written by Yvon Chouinard, the founder and owner of Patagonia. It is a fascinating read for multiple reasons, and not just for entrepreneurs and business people, I might add. What I find so fascinating is his drive, coupled with his tenacity and thoughtfulness around the evolution of his business/livelihood.
“Doing risk sports had taught me another important lesson: Never exceed your limits. You push the envelope, and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for business.”
~ Yvon Chouinard, founder and owner of Patagonia
The back of the book reads “The original intent in 2005 for writing Let My People Go Surfing was for it to be a philosophical manual for employees of Patagonia…” I would describe this book as being both autobiographical and philosophical in nature. This book is very much rooted in reality, and in short, a must read.
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And that pretty much sums up my weekly inspiration. What has been inspiring you lately?
Wearing: Vintage dress from The Wanderly